Reclaim Your Manhood
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Machismo is defined as a strong or exaggerated sense of manliness; an assumptive attitude
that it is virility, courage and strength that give an entitlement to dominate; an exaggerated
masculine pride. In today’s society it is viewed as a negative trait. Yet Machismo is deeply
rooted in Latino culture and this definition tends to give a negative connotation toward Latinos.
Taking cues from our current mass media/consumerist driven culture and its tendency to spin
and redefine terms when the definition has an undesirable effect, it is the intention of this work
to change the definition of Machismo.
Machismos' logo shows the embodiment of Latino Masculinity. Almost all Latino children can
associate with the luchadores, guns and mustaches and their attachment to manhood while
the pieces themselves give off a sense of nostalgia. However the toys inside have been candy
coated in a number of colors, many not associated with boys or men. Luchadores are coated
in pink and light blue flocking making them look as if they are made of cotton candy, the guns
and mustaches are bright red, green and purple, resembling hard candies. All of this is done to
show the influences we have on our children and how we define things will carry over
throughout our childhood and into adulthood. I challenge the definition of manhood through
these symbols and how they are now represented.
| | ©2018 ANGEL CABRALES
All images, names, copyrights, works, designs are property of Angel Cabrales. Any artwork, writings, sculptures, paintings, multimedia work, designs, images, including any sketch work, prototypes, web images, photos are property of Angel Cabrales. None of the above may be used for any commercial, artistic, or any other purpose without written permission or consent from Angel Cabrales.